Soft power Archives - IPRI - Islamabad Policy Research Institute

Download Given its centrality to the heritage of Buddha civilisation, India uses culture and Buddhism as instruments of soft power in the projection of its foreign policy, aiming to maintain regional hegemony. India claims to uphold the principles of non-coercion and peaceful coexistence…

Dispatches by Abdul Basit Khan 20/08/2025

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Tales of Unity: Pakistani Media and National Cohesion

Joseph Nye articulated soft power as the capacity to attract and co-opt nations, guiding their actions in alignment with one’s interests. Nye introduced the term “soft power” in the 1990s in his seminal work, Bound to Lead: The Changing Nature of American…

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Culture and Politics

Since the advent of globalization, the people living in various corners of the world can easily interact with each other. People can reach out to their near-ones living in a foreign land. This has also led to cultural exchange between different regions/countries.…

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Potential of Pakistan’s Soft Power and Public Diplomacy

IPRI WORKSHOP “Potential of Pakistan’s Soft Power and Public Diplomacy” Introduction A one-day workshop on “Potential of Pakistan’s Soft Power and Public Diplomacy” was organized by the Islamabad Policy Research Institute (IPRI) on October 19, 2016 at Islamabad Hotel, Islamabad.…

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Terrorism may be defused by unconventional and humane approaches

Tough measures alone are not enough to deal with the threat of terror. Counter-terrorism policies must also include psychological measures designed to lure people away from terror groups. "Soft power" inventiveness is needed to develop more humane methods. An example of this…

Culture, Buddhism & Soft Power India’s Religious Diplomacy in Sri Lanka – A Veiled Influence?

Tales of Unity: Pakistani Media and National Cohesion

Culture and Politics

Potential of Pakistan’s Soft Power and Public Diplomacy

Terrorism may be defused by unconventional and humane approaches

IPRI

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